BIRKENSTOCK opens its very first own store in France

The store in the Le Marais district of Paris is a milestone in BIRKENSTOCK’s retail expansion in Europe, the company said.

BIRKENSTOCK has announced the opening of its first-ever dedicated store in France. Located just a stone’s throw from the Centre Pompidou and Paris City Hall, the two-story space will allow the brand to showcase its core values ​​and empower people to walk as nature intended, according to a statement from the company.

BIRKENSTOCK has chosen Paris to launch its retail expansion in Europe. “In this uniquely designed 130 square meter store, plaster walls are a reminder that the city was built on old quarries of this stone, which is used to make plaster. Leather and cork, which form the core of the BIRKENSTOCK footbed, also feature prominently in this space where the brand will engage with consumers and connect with local communities as well as with walking and running enthusiasts. In the basement, an “experience space” equipped with a giant light box displaying the latest campaigns will be used for community events and retail activations,” the company said.

THE FIRST STEP OF A BIGGER JOURNEY

“The opening of the store in Paris, the first in the region in the past 4 years, is an important step and a reference point in the development of BIRKENSTOCK’s retail strategy in Europe,” the company adds.

Nico Bouyakhf, President & Managing Director, BIRKENSTOCK Europe, said: “This store will help us connect with consumers on a more personal level. There are many key cities where we are not present in Europe, and we are excited to kick off our retail expansion in a more meaningful way with an iconic city like Paris and in a famous location like the Marais, bringing rich stories and experiences around the footbed in a unique environment that reflects an authentic Parisian spirit.”