It is true that with Xbox 360 It seemed like the brand had potential and that the game wouldn’t be a defeat for PlayStation, but that quickly ended when Xbox One It hit stores in November 2013, at a price that was 100 euros more expensive than the PS4, and with a Kinect that no one understood what it was doing in that box, along with the console and the controller.

The first blow to Xbox came 11 years ago

Nothing more to launch Xbox One It was clear that the PS4 was going to be a hit. In Spain, sales were overwhelmingly in Sony’s favor, so Microsoft could only sit back and watch. These were times when the North American company had a strong structure in Spain, with great marketing professionals working 24/7 to get the new hardware off the ground. But problems soon arose.

Just a few months later we started hearing that this or that person from the department Xbox In Spain he left. One of the most classic faces of Microsoft and Xbox in many years, said goodbye to everyone, which did not bode well because later many more left. One by one until he left a department responsible for the promotion of the machine that was very reduced, without internal employees and with a budget that probably would not go far.

From there it was clear that if Microsoft did not trust Spain and dismantled the entire department because they saw the battle lost. And that continued until Xbox Series X|S (while we’re at it, it’s expanding its storage) where we can’t say it has strengthened anything to try to reverse the situation. So, as we say in the headline, it’s impossible for sales to recover in our country.

And what is this nonsense?

All this comes from the news you’ve been reading lately, namely Microsoft will reduce marketing budgets and stock of Xbox Series X|S consoles in some areas of the world (Europe, Africa and the Middle East), so it is once again repeating the same strategy that destroyed the market in Spain. So if you xboxeror you just have machines from MicrosoftYou know it can’t get any worse.

And you may think that these things have no impact, but since Xbox There is so little market in Spain that it has become impossible to get certain games in physical form since the third partyEither they don’t bring units, or they do it in dribs and drabs, so they sell out fast. So you have to resort to marketplaces like Amazon that get them from everywhere.

And how will that be possible with this panorama? Xbox trying to compete in Spain with PS5? It’s impossible.