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Potato Protein Market Expected to Reach USD 300 Million by 2033 with a CAGR of 7.6% – Market Research Blog

Potato protein

The potato protein market has seen significant growth and gained popularity in the food industry. Potato protein is a high-quality plant-based protein derived from potatoes through various extraction processes. It is a suitable alternative to traditional animal proteins and is sought after by consumers looking for plant-based and allergen-free options.

The demand for plant-based protein sources has increased due to increasing health awareness, environmental concerns and dietary restrictions. As a result, the potato protein market has seen steady growth as an attractive alternative to soy, wheat and other plant-based proteins.

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The global potato protein market is expected to register a CAGR of 7.6% over the forecast period, according to FMI analysis. The industry value is expected to increase from US$ 144 million in 2023 to US$ 300 million by the end of 2033.

The rising demand for clean-label products due to increasing concerns over robust climate change is driving the demand for plant-based proteins. This is driving the inclusion of potato protein in various vegetarian products. Moreover, the growing vegan population, especially in countries like Canada and the United Kingdom, among others, is fueling the demand for food products consisting of plant-based proteins. This new trend is expected to receive an overwhelming response due to the rising demand for potato protein in the flourishing vegan industry.

The market is expected to grow due to the initiation of various research activities. These activities are aimed at improving the operational efficiency and cost-effectiveness of the potato protein extraction process. The potential use of potato protein to protect against cancer cells is expected to increase the demand for potato protein. The deployment of new technologies to reduce potato waste during potato protein production is expected to boost the market in the coming years.

Key conclusions from the potato protein market:

  • The United States is expected to dominate the potato protein market during the forecast period. By 2033, the market is expected to reach US$ 106.3 million. The growth rate expected by the US market is likely to be 4% CAGR.
  • China is expected to hold a major position in the potato protein market in the Asia Pacific region. The regional market is expected to reach US$ 21.5 million by 2033, with a CAGR of 7% from 2023 to 2033.
  • Japan, another major market in the region, is expected to reach a market value of USD 17.6 million by 2033. The Japanese potato protein industry is expected to grow at a CAGR of 6.1% during the forecast period.

News with market developments from key players in potato protein solutions:

  • In April 2022, Branston Ltd. announced that it was working with Root Extracts to create a potato protein product for use in vegan and vegetarian food products. Development of the product is likely to take place at Branston’s extraction unit in Lincolnshire, which was under construction at the time of the announcement.
  • In February 2022, KMC stated that they have created a textured potato protein that can be used as an ingredient in meat substitutes. According to the company, the product is the first of its kind globally. The product is also part of an innovation program, which has been launched with the aim of creating plant-based ingredient alternatives. The company plans to produce the product on a large scale, with a production capacity of 300 tons by the year 2022.
  • In April 2021, Branston Ltd. began construction of a new potato protein extraction facility at Branston’s Lincolnshire, UK site. The entire setup of the new facility is expected to cost US$7.94 million. The facility would help convert low-quality potatoes into clean-label functional proteins and develop starch-based products. For this setup, the company has partnered with B-Hive Innovations, who developed the process.

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Market segments covered in the potato protein market analysis

By product type:

  • 10-40% protein
  • 40-50% protein
  • 60-65% protein
  • 70-80% protein

Naturally:

By shape:

  • Isolates
  • To concentrate
  • Structured protein
  • Hydrolyzed protein

By end-use application:

  • Bakery & Confectionery
    • Breads
    • Cookies and crackers
    • Pastry
    • Other bakery & confectionery
  • Protein and nutritional bars
  • Breakfast cereals
  • Functional drinks
  • Dairy alternatives
  • Nutritional supplements
  • Sports supplements
  • Food for babies
  • Meat additives

Per region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific excluding Japan
  • Japan
  • Oceania
  • The Middle East and Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, Stevie Award recipient, and member of the Greater New York Chamber of Commerce) provides deep insights into the drivers that are driving demand in the market. FMI is the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food & Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a large team of more than 5,000 analysts worldwide, FMI offers global, regional, and local expertise across a variety of domains and industry trends in more than 110 countries.

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